MJMAG Exhibition Brochures
When art is the subject matter, design must not compete. It must be there but invisible, and strategically let the art speak for itself. This has been our approach when working with the Moose Jaw Museum and Art Gallery. Be it a pottery or painting exhibition, clean design and beautiful artwork are all that's needed to bring patrons in. From brochures to street banners, restraint in design has allowed the art to shine.
Minor Ailments Campaign
The Saskatchewan pharmacists were authorized to prescribe medication for minor ailments, but few residents knew of it. This awareness campaign focused on three conditions that were representative of the kind of ailments patients could get help with, all of them ahem... somewhat embarrassing. Ads ran in community newspapers, outdoor boards and in-store materials gave high visibility to the message, and a video completed things on Facebook, all pointing to a dedicated page of the Pharmacy Association's website for more details. TV talk-show interviews added even more exposure to the campaign, now residents know pharmacists prescribe pharmore than they thought!.
City of Moose Jaw
Extensive research in collaboration with North Star Destination Strategies, preceded the creative development of a logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy that would bring together all stakeholders (business, tourism and civic organizations). Moose Jaw's unusual name, its impressive achievements as a tourism destination, and its unexpected high ranking as a business-friendly community became the source of its unique brand. This transformed identity enables the city to market itself as a vibrant, attractive community in which to live, work and invest.
Assemblée Communautaire Fransaskoise
Finding out how to convince more students to enroll and remain in French language education in Saskatchewan was our challenge; making it “cool” was the answer around which we built our strategy. The cheeky slogan “I Don’t Excuse My French” was tested among francophone high-school students and proved to hit the right note. The concept was then implemented on website, posters, screen savers, T-shirts and more. As a result, enrollment numbers in francophone schools rose 5% and 2.5% in French immersion schools in spite of a declining province-wide student population.
TransGas Presentation Folder
When an economic entity is located next door to the leading Canadian oil & gas province, it needs to make its case with impeccable taste and convincing arguments. Design is only one of the elements that will elevate a brand in customers' minds, but we were pleased of the trust Transgas showed in giving us the task of creating a unique yet practical presentation folder.