As the name implies, Purearth Organics is a health food store very much concerned with giving its clientele the best ingredients. We helped the company in its initial start-up, and as their business grew both online and at the store, were more recently given the opportunity to refresh its brand, website, and marketing materials. We provided writing and design for all communicating and marketing materials, from logo to bottle labels to outdoor advertising. And our expertise in website/content planning was a guiding force in the development of their improved online presence.
“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” Edward de Bono