Pharmacy Association of Saskatchewan Flu Shot Campaign
Enticing people to get a flu shot can be a challenge. After all, who likes to go get poked in the arm? But humour has a way of making the least enjoyable activity interesting. We gave birth to a couple of viruses named (what else?) Vi & Russ, and followed them on their winter adventures. And Saskatchewan people are such great "hosts", Vi & Russ couldn't wait to meet them!
A series of Facebook video ads ran for 5 weeks and invited viewers to find out more on the Association's web page.
“It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo".” Jerry Yang