Pharmacy Association of Saskatchewan Flu Shot Campaign
Enticing people to get a flu shot can be a challenge. After all, who likes to go get poked in the arm? But humour has a way of making the least enjoyable activity interesting. We gave birth to a couple of viruses named (what else?) Vi & Russ, and followed them on their winter adventures. And Saskatchewan people are such great "hosts", Vi & Russ couldn't wait to meet them!
A series of Facebook video ads ran for 5 weeks and invited viewers to find out more on the Association's web page.
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin