Pharmacy Association of Saskatchewan Flu Shot Campaign
Enticing people to get a flu shot can be a challenge. After all, who likes to go get poked in the arm? But humour has a way of making the least enjoyable activity interesting. We gave birth to a couple of viruses named (what else?) Vi and Russ, and followed them on their winter adventures. And Saskatchewan people are such great "hosts", they of course couldn't wait to get here!
A series of Facebook video ads ran for 5 weeks and invited viewers to find out more on the Association's web page.
“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf