Our Work

Pharmacy Association of Saskatchewan Flu Shot Campaign

Enticing people to get a flu shot can be a challenge. After all, who likes to go get poked in the arm? But humour has a way of making the least enjoyable activity interesting. We gave birth to a couple of viruses named (what else?) Vi & Russ, and followed them on their winter adventures. And Saskatchewan people are such great "hosts", Vi & Russ couldn't wait to meet them!

A series of Facebook video ads ran for 5 weeks and invited viewers to find out more on the Association's web page.

https://www.skpharmacists.ca/patients/flu-shots/the-winter-adventures-of-vi-russ

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