TransGas, the well-known Saskatchewan natural gas transmission company, has long used TNDG for all its communication materials. This series of print ads were placed in the O&G trade magazines to reach its desired target audience, oil and gas exploration companies. Although they were not the only factor, after the ads ran drilling in Saskatchewan increased by 5.6% in 2008. GASp!
“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf