TransGas, the well-known Saskatchewan natural gas transmission company, has long used TNDG for all its communication materials. This series of print ads were placed in the O&G trade magazines to reach its desired target audience, oil and gas exploration companies. Although they were not the only factor, after the ads ran drilling in Saskatchewan increased by 5.6% in 2008. GASp!
“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.” Jef I. Richards