TransGas, the well-known Saskatchewan natural gas transmission company, has long used TNDG for all its communication materials. This series of print ads were placed in the O&G trade magazines to reach its desired target audience, oil and gas exploration companies. Although they were not the only factor, after the ads ran drilling in Saskatchewan increased by 5.6% in 2008. GASp!
“As kids we're not taught how to deal with success; we're taught how to deal with failure. If at first you don't succeed, try, try again. If at first you succeed, then what?” Charlie Sheen