TransGas, the well-known Saskatchewan natural gas transmission company, has long used TNDG for all its communication materials. This series of print ads were placed in the O&G trade magazines to reach its desired target audience, oil and gas exploration companies. Although they were not the only factor, after the ads ran drilling in Saskatchewan increased by 5.6% in 2008. GASp!
“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” Edward de Bono