Pharmacy Association of Saskatchewan
As part of our total rebranding of the Pharmacy Association, we were asked to create a new website, including guiding the site planning and content development. Two distinct audiences needed to find the information they were looking for with ease: pharmacists and patients. The site gives pharmacists much information, but also facilitates their yearly membership renewal, and provides member-only documents and privileges. Patients are given health information and a thorough overview of services available from their pharmacist.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'” Jef I. Richards