La Cité universitaire francophone
A new chapter needed to be written in the history of French language education in Saskatchewan. Institut français and the Department of French were merging to form La Cité universitaire francophone. Consultation of various stakeholders via focus groups gave us the needed insight to differentiate La Cité from other comparable institutions on various campuses across Western Canada, and at the same time appeal to the Francophone world.
Based on a combination of the French «quotation marks » and the unique shape of its building, the new brand for La Cité universitaire francophone projects both a fresh image for its student population and a trustworthy academic identity such an institution requires.The brand elements allow for great flexibililty across print and digital mediums. The angles of the «» are repeated in graphic pattens as well as text and photo blocks.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'” Jef I. Richards