Our Work
City of Moose Jaw
Our charge was to develop an energetic and effective community brand for the City of Moose Jaw. In collaboration with North Star Destination Strategies who handled the research, we implemented a branding strategy that capitalized and highlighted the city unique qualities and characteristics. Logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy were enthusiastically received by stakeholders in business, tourism and civic organizations.
“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” Edward de Bono