City of Moose Jaw
Our charge was to develop an energetic and effective community brand for the City of Moose Jaw. In collaboration with North Star Destination Strategies who handled the research, we implemented a branding strategy that capitalized and highlighted the city unique qualities and characteristics. Logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy were enthusiastically received by stakeholders in business, tourism and civic organizations.
“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf