When freshness and organic quality is the “raison d’être” of a business, design must express it first, long before any content is read. We were delighted with the opportunity to help launch this new business in Red Deer, Alberta... and in 2016 we continued with a major refresh (no pun intended). Online orders, automated e-news, classes, recipes and a new section dedicated to cold-pressed juices, the store latest addition helped to strengthen their online presence and expand market reach.
“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” Edward de Bono