Minor Ailments Campaign
The Saskatchewan pharmacists were authorized to prescribe medication for minor ailments, but few residents knew of it. This awareness campaign focused on three conditions that were representative of the kind of ailments patients could get help with, all of them ahem... somewhat embarrassing. Ads ran in community newspapers, outdoor boards and in-store materials gave high visibility to the message, and a video completed things on Facebook, all pointing to a dedicated page of the Pharmacy Association's website for more details. TV talk-show interviews added even more exposure to the campaign, now residents know pharmacists prescribe pharmore than they thought!.
“I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.” Mike Davidson