Minor Ailments Campaign
The Saskatchewan pharmacists were authorized to prescribe medication for minor ailments, but few residents knew of it. This awareness campaign focused on three conditions that were representative of the kind of ailments patients could get help with, all of them ahem... somewhat embarrassing. Ads ran in community newspapers, outdoor boards and in-store materials gave high visibility to the message, and a video completed things on Facebook, all pointing to a dedicated page of the Pharmacy Association's website for more details. TV talk-show interviews added even more exposure to the campaign, now residents know pharmacists prescribe pharmore than they thought!.
“As kids we're not taught how to deal with success; we're taught how to deal with failure. If at first you don't succeed, try, try again. If at first you succeed, then what?” Charlie Sheen