Revealing the surprising reality of living and functioning in French in a predominantly English-speaking province was a perfect place to tell a story. Using the structure of a parallax website was that story perfect companion. Each facet of the Saskatchewan francophone life, from kindergarten to post-secondary education, culture and jobs, is threaded as one visual continuous sentence on the home page, with links to information-rich pages. And voilà !
“Advertising is speech. It's regulated because it's often effective speech.” Jef I. Richards