City of Moose Jaw
Extensive research in collaboration with North Star Destination Strategies, preceded the creative development of a logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy that would bring together all stakeholders (business, tourism and civic organizations). Moose Jaw's unusual name, its impressive achievements as a tourism destination, and its unexpected high ranking as a business-friendly community became the source of its unique brand. This transformed identity enables the city to market itself as a vibrant, attractive community in which to live, work and invest.
“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf