City of Moose Jaw
Extensive research in collaboration with North Star Destination Strategies, preceded the creative development of a logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy that would bring together all stakeholders (business, tourism and civic organizations). Moose Jaw's unusual name, its impressive achievements as a tourism destination, and its unexpected high ranking as a business-friendly community became the source of its unique brand. This transformed identity enables the city to market itself as a vibrant, attractive community in which to live, work and invest.
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin