Assemblée Communautaire Fransaskoise
Finding out how to convince more students to enroll and remain in French language education in Saskatchewan was our challenge; making it “cool” was the answer around which we built our strategy. The cheeky slogan “I Don’t Excuse My French” was tested among francophone high-school students and proved to hit the right note. The concept was then implemented on website, posters, screen savers, T-shirts and more. As a result, enrollment numbers in francophone schools rose 5% and 2.5% in French immersion schools in spite of a declining province-wide student population.
“As kids we're not taught how to deal with success; we're taught how to deal with failure. If at first you don't succeed, try, try again. If at first you succeed, then what?” Charlie Sheen