Assemblée Communautaire Fransaskoise
Finding out how to convince more students to enroll and remain in French language education in Saskatchewan was our challenge; making it “cool” was the answer around which we built our strategy. The cheeky slogan “I Don’t Excuse My French” was tested among francophone high-school students and proved to hit the right note. The concept was then implemented on website, posters, screen savers, T-shirts and more. As a result, enrollment numbers in francophone schools rose 5% and 2.5% in French immersion schools in spite of a declining province-wide student population.
“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.” David Ogilvy