Our Work

Assemblée Communautaire Fransaskoise

Finding out how to convince more students to enroll and remain in French language education in Saskatchewan was our challenge; making it “cool” was the answer around which we built our strategy. The cheeky slogan “I Don’t Excuse My French” was tested among francophone high-school students and proved to hit the right note. The concept was then implemented on website, posters, screen savers, T-shirts and more. As a result, enrollment numbers in francophone schools rose 5% and 2.5% in French immersion schools in spite of a declining province-wide student population.

“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.” Edward de Bono