The most exciting part of redesigning Great Excursions website was the results it achieved. The innovative and search friendly features allow visitors to browse and easily book their unique outdoor experiences. Within 6 months of launch, hits went from 0 to over 14,000 per day, with 314 serious visitors a day. The site was so popular that it caught the eye of CAA Travel, who acquired GE in late 2008.
Awarded “Best Website" – Saskatchewan Interactive Media (SIMA) Competition
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'” Jef I. Richards