How did we enable Credit Union Electronic Transaction Services (CUETS) to achieve a record smashing 342% increase in credit card balance transfers? By keeping it a secret. CUETS needed to promote their low interest rate but their legal department wouldn't allow us to reveal the actual number. So what did we do? Engage and appeal to everyone's curiosity with in-branch posters, shelf talkers, tent cards, web banners, and "ask me: quietly" buttons for tellers to wear. And ask they did in unprecedented numbers right across Canada. No it's not a typo: Three Hundred and Forty Two Percent over the previous year.
“Advertising is speech. It's regulated because it's often effective speech.” Jef I. Richards