50

Percent response rate for the innovative STEP interactive tool.

We recently developed a completely innovative product for Saskatchewan Trade and Export Partnership (STEP) to target national, international and global investors and importers to do business with Saskatchewan. How? By taking a STEP-branded USB stick and loading it full of technologically advanced features. After being distributed during trade missions, the USB stick automatically connects to the internet and allows users to:

• listen to a welcome video from Premier Brad Wall,
• learn about Saskatchewan’s economy, immigration and tourism potential,
• instantly upload STEP’s current Exporter Database.

Advanced tracking technology is incorporated to allow STEP an accurate measurement of online responses. To date, STEP reports our nifty little invention is getting over 50% response rate from around the globe.