Comprehensive community branding for the City of Moose Jaw.

Extensive research in collaboration with North Star Destination Strategies, preceded the creative development of a logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy that would bring together all stakeholders (business, tourism and civic organizations). Moose Jaw's unusual name, its impressive achievements as a tourism destination, and its unexpected high ranking as a business-friendly community became the source of its unique brand. We coordinated the brand launch and are continuing to guide the City of Moose Jaw through the implementation of the marketing strategy.